Primary

Questionnaire Planning

In this questionnaire, you need to include:

  • “What the aim is
  • Who is it for?
  • What do you want to find out?
  • Who visits museums?
  • How often?
  • What makes you want to go?
  • Pricing?
  • How would you target them?
  • I video an affective or of communication for this audience?
  • Where should the video of to increase awareness?”

Tips

  • The aim is to promote the museum to the public, so making the questions based on this will help us make the video
  • Make it suitable for anyone so that anyone can answer it and you get a good range of peoples answers
  • Not too many open-ended questions, because then you can’t put them in graphs etc
  • Age ranges (not specific e.g. 16, 23), because people feel like it’s a very personal question
  • Name can be allowed but if it’s a touchy questionnaire then make it anonymous

Voxpop Tips

  • SMILE
  • Be polite so that the audience feels comfortable answering the questions
  • Be ready for rejection, because not everyone will want to be questioned
  • Quick questions, to not take up too much of their time
  • Open-ended questions so that you can get peoples opinions about the subject

Link to my survey: https://www.surveymonkey.com/r/LBTX5HC

Link to my voxpop: https://www.youtube.com/watch?v=GX8UeDbVWyM 

Secondary

Tips

  • You need to know exactly what you’re going to find out before you start the research.
  • Google is always a good starting point!
  • Always use well known sites, ie. public databases, government sites, online magazines, company and university pages.
  • You’re looking for both quantitive and qualitative data!
  • ..especially qualitative, peoples opinions.

Research Ideas

  • General information about the museum
  • How to get there
  • Weather forecast
  • TripAdvisor of the museum
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